AIME Agent Academy — Real Estate Edition

Module 01 · Foundation

Training Your AI Assistant:
How to Think Like a Real Estate Agent

Before you generate a single piece of content, you need to set up Claude to think, write, and respond as YOUR assistant — with your voice, your market, and your brand embedded into every output.

⏱ 8 minutes

01.1 — WHY THIS MATTERS

The "Generic Content" Problem

Most agents use AI and get forgettable, off-brand content. The secret is context-loading — giving Claude a rich understanding of you, your market, and your ideal client before asking it to produce anything.

Think of it like hiring a new assistant. You wouldn't hand them a task on day one without a briefing. Do the briefing first — once — and every output improves dramatically.

01.2 — YOUR AGENT IDENTITY PROMPT

The Master Context Prompt

Save this prompt and paste it at the start of any new Claude conversation. Fill in the brackets with your real details.

✦ Claude Prompt — Master Context

You are my personal real estate marketing assistant. Here is everything you need to know about me and my business so all content you create is accurate, on-brand, and highly relevant: AGENT PROFILE: - Name: [Your Name] - License: [State/Province] - Years of experience: [X] - Specializations: [e.g., first-time buyers, luxury, relocation, investment] - Areas served: [City/Neighborhood names] - Brokerage: [Brokerage Name] BRAND VOICE: - Tone: [e.g., warm and educational / confident and direct / approachable and fun] - I want to avoid: [e.g., overly corporate language, jargon, hard-sell tactics] - My differentiator: [What makes you unique — e.g., "I'm a former contractor who helps buyers spot hidden issues"] IDEAL CLIENT: - Type: [e.g., move-up buyers aged 35-50, first-time buyers, empty nesters] - Pain points: [e.g., overwhelmed by the process, afraid of overpaying, don't know where to start] - Goals: [e.g., find a home in top school district, build equity, downsize by retirement] MARKET CONTEXT: - Current market: [buyer's market / seller's market / balanced] - Average days on market: [X] - Average price range: [$ - $] - Key neighborhoods: [List 3-5] PLATFORMS I'M ACTIVE ON: [Instagram / Facebook / LinkedIn / YouTube / Email Newsletter / Blog] For every piece of content, write in my voice, reference my market when relevant, and make sure it serves my ideal client. Always ask if you need clarification before producing final output.

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Pro Tip: Save this filled-in prompt as a note in your phone. Paste it at the start of every new Claude conversation for consistent, on-brand results. You can also ask Claude to "remember this context for our entire conversation."

01.3 — TEACHING CLAUDE YOUR MARKET

Market Intelligence Brief

Run this prompt monthly to keep your AI up to date with local conditions.

✦ Claude Prompt — Market Briefing

I'm going to brief you on my current market conditions so all future content is accurate. Here's what I'm seeing this month: - Inventory levels: [X homes active in my zip codes] - Avg list price: [$] - Avg sold price: [$] - Days on market: [X average] - Interest rate environment: [current avg 30-yr rate] - Hottest neighborhood right now: [Name] because [reason] - Biggest challenge buyers are facing: [explain] - Biggest challenge sellers are facing: [explain] - One local story or stat that's surprising: [share it] Keep this in mind for all content we create in this conversation. When I ask for market-relevant content, pull from this briefing.

✅

Module 1 Complete. You now have the foundation for AI-assisted marketing. Your context prompt is your most valuable document — it turns generic AI into YOUR assistant. Move to Module 2 to build your content engine.

Module 02 · Content Engine

Building a 30-Day Organic
Content Calendar in 10 Minutes

Learn how to use Claude to generate a full month of high-value content ideas, captions, blog posts, and video scripts — all calibrated to attract and convert your ideal client without paying for a single ad.

⏱ 12 minutes

02.1 — THE CONTENT PILLARS FRAMEWORK

The 5-Pillar System for Real Estate Content

Effective organic content rotates through five pillars. Ask Claude to generate ideas within each pillar to maintain variety without losing focus.

🏡 Pillar 1: Hyperlocal

Neighborhood spotlights, local stats, new openings, school info, hidden gems. Establishes you as THE local expert.

📊 Pillar 2: Market Education

Interest rates, what the market means for buyers/sellers, myths vs. reality. Builds trust and authority.

❤️ Pillar 3: Client Stories

Anonymized success stories, before/after journeys, challenges overcome. Social proof in narrative form.

🔧 Pillar 4: How-To & Tips

Step-by-step guides, checklists, buyer/seller tips. Extremely shareable and saveable content.

👤 Pillar 5: Agent Behind-the-Scenes

Day-in-the-life, your process, your values, your team. Humanizes you and creates parasocial connection with potential clients.

02.2 — THE 30-DAY CALENDAR PROMPT

Full Month Content Plan

✦ Claude Prompt — 30-Day Content Calendar

Using my agent profile and the 5-pillar framework (Hyperlocal, Market Education, Client Stories, How-To Tips, and Agent Behind-the-Scenes), create a 30-day organic content calendar for [current month]. Format it as a table with: - Day number - Pillar category - Platform (rotate between: [list your platforms]) - Content hook/title - Format (reel, carousel, static post, story, blog, email) - One-sentence description of the core message Rules: - Never repeat a pillar more than 2 days in a row - Include at least 4 hyperlocal posts - Include 2 posts that could go viral with a strong hook - Include 2 posts that directly invite people to reach out or book a call - Keep the overall tone [your tone] and relevant to [your ideal client] After the table, flag the 3 posts with the highest lead generation potential and briefly explain why.

02.3 — LONG-FORM CONTENT

SEO Blog Post Generator

Use this to create monthly blog posts that rank on Google and drive organic traffic to your website over time.

✦ Claude Prompt — SEO Blog Post

Write a 900-word SEO-optimized blog post for my real estate website targeting the keyword: "[e.g., best neighborhoods in [City] for families 2025]" Structure: 1. Compelling H1 headline using the keyword naturally 2. Opening paragraph that hooks a [first-time buyer/seller/relocator] and previews what they'll learn 3. 4-5 H2 subheadings covering: [outline what to include] 4. Include at least 2 specific, hyperlocal details about my market 5. One paragraph that naturally references my expertise without sounding salesy 6. CTA at the end inviting them to book a free [consultation/home valuation/buyer consult] Meta description (under 155 characters) using the keyword. Tone: [Your tone]. Avoid real estate jargon. Write for a smart but non-expert reader.

02.4 — VIDEO SCRIPTS

60-Second Reel Script Generator

✦ Claude Prompt — Short-Form Video Script

Write a 60-second video script for a real estate Reel or TikTok on this topic: "[e.g., 3 things sellers do that cost them money]" Format: - HOOK (first 3 seconds): Pattern-interrupting statement or question that stops the scroll - BODY (40 seconds): 3 punchy points with simple explanations, no fluff - CTA (10 seconds): One clear next step — tell them exactly what to do Rules: - Write it as spoken word — natural, conversational, no corporate-speak - Each point should be 1-2 short sentences max - Start the hook with a bold claim, surprising stat, or provocative question - Do NOT start with "Hey guys" or "Welcome back" - End with urgency or scarcity if appropriate Also provide: 3 on-screen text overlays to show at key moments, and 5 hashtag suggestions.

Module 03 · Social Strategy

Platform-Specific Captions
That Convert Followers to Clients

Each platform has its own culture, algorithm, and audience behavior. Learn the exact prompts to generate platform-perfect captions for Instagram, Facebook, LinkedIn, and more.

⏱ 10 minutes

03.1 — INSTAGRAM

Instagram Caption System

Instagram rewards emotional storytelling, local relevance, and strong hooks. Use this prompt for feed posts and reels.

✦ Claude Prompt — Instagram Caption

Write an Instagram caption for a [static post / carousel / reel] about: [topic] Specifications: - Hook: First line must be so compelling it makes someone stop scrolling and tap "more" — use a bold statement, question, or counterintuitive insight - Body: 3-5 short paragraphs. Use line breaks liberally. No walls of text. Include 1 hyperlocal detail about [your city/neighborhood] - CTA: End with ONE clear action — [e.g., "Drop a 🏡 if you've ever wondered about this" / "DM me 'READY' to get started" / "Save this for later"] - Length: 150-220 words total - Tone: [Your tone] - Include: [X] relevant hashtags at the bottom, mixing local (#[CityRealEstate]) and niche tags Do NOT use: excessive emojis, generic phrases like "dream home," or anything that sounds like it was written by a robot.

03.2 — FACEBOOK

Facebook Community Content

Facebook still dominates for local community groups and longer-form storytelling. These posts drive referrals and community trust.

✦ Claude Prompt — Facebook Post

Write a Facebook post for [my personal page / my business page / a local community group] about: [topic] For community group posts, make it feel like a genuine community contribution — NOT a sales pitch. Format: - Opening question or observation that invites engagement - Value-packed body (2-3 paragraphs, conversational tone) - End with a question to drive comments — Facebook rewards comment activity - If appropriate, include a subtle soft mention of my expertise (not promotional) - 3-5 hashtags max Goal: [Generate leads / Build brand awareness / Drive traffic to my website / Get referrals] Tone: Neighborly, warm, and genuinely helpful. I'm a community member first, real estate agent second.

03.3 — LINKEDIN

LinkedIn Authority Posts

LinkedIn is ideal for corporate relocation leads, investor clients, and professional referral partners. Use a more authoritative but still personal tone.

✦ Claude Prompt — LinkedIn Post

Write a LinkedIn post for a real estate agent on this topic: [topic] LinkedIn format rules: - First line = THE hook. Make it stand alone. No context needed. Creates curiosity or challenges an assumption. - Use single-sentence paragraphs and frequent line breaks - Include a "lesson" or insight framed around professional expertise - Reference a real scenario or client interaction (anonymized) to add credibility - End with a thought-provoking question that invites professionals to comment - 150-250 words - 3 hashtags max Audience: [Corporate professionals considering relocation / investors / referral partners / other agents] Tone: Confident, insightful, direct — but not arrogant. Like a trusted advisor, not a salesperson.

03.4 — COMMENT STRATEGY

Automated Comment Replies That Build Relationships

Responding to comments is where leads are born. Use Claude to draft responses that feel personal and move conversations forward.

✦ Claude Prompt — Comment Reply Generator

I received the following comment on my real estate post: "[paste the comment]" Write 3 different reply options ranging from: 1. Short and warm (1-2 sentences, keep the conversation going) 2. Medium with value add (3-4 sentences, include a helpful insight) 3. DM invitation (2-3 sentences + invitation to message me privately for more help) Each reply should: - Sound like a real human wrote it, not AI - Not be overly promotional - Match my tone: [your tone] - If appropriate, gently identify whether this person might be a buyer, seller, or just curious — and tailor accordingly

Module 04 · Lead Nurturing

Email Sequences & DM Scripts
That Turn Leads Into Listings

Organic content gets attention — but follow-up converts. Build AI-powered nurture sequences, DM scripts, and email drip campaigns that keep you top-of-mind without being pushy.

⏱ 10 minutes

04.1 — EMAIL NURTURE SEQUENCE

5-Email Welcome Sequence for New Leads

When someone opts into your list (freebie, home valuation, etc.), this sequence builds trust over 2 weeks and moves them toward a call.

✦ Claude Prompt — Email Nurture Sequence

Write a 5-email nurture sequence for a new lead who just [downloaded my buyer's guide / requested a home valuation / signed up for my newsletter]. Sequence structure: - Email 1 (Immediate): Deliver the value they requested + warm welcome. No selling. Subject line that gets opened. - Email 2 (Day 3): Share one surprising local market insight specific to [your area]. Position me as the insider. - Email 3 (Day 7): Client story (anonymized) — someone in a similar situation who I helped. Focus on the emotional journey, not the transaction. - Email 4 (Day 10): Answer the #1 question [buyers/sellers] always ask me. End with a soft CTA to book a no-pressure call. - Email 5 (Day 14): "Still thinking it over?" — empathetic check-in, remove pressure, offer two options: [book a call] or [join my community group / stay on my list]. For each email: - Subject line (and one A/B variant) - Preview text (45 characters) - Body (200-280 words) - One CTA Tone: [Your tone]. Never pushy. Always helpful-first.

04.2 — DM SCRIPTS

Instagram & Facebook DM Conversation Starters

✦ Claude Prompt — DM Scripts

Create DM scripts for the following 4 scenarios. Each script should be under 3 sentences, feel completely natural, and NEVER sound like a pitch. The goal is to START a conversation, not close a deal. Scenario 1: Someone liked 3+ of my recent posts but never commented Scenario 2: Someone commented "I've always wanted to live in [neighborhood]!" on my neighborhood spotlight post Scenario 3: Someone posted in a local Facebook group asking for real estate advice Scenario 4: Someone I met at a community event who said they're "thinking about buying in the next year" For each scenario: - Opening message (personalized, references something specific) - Follow-up if no response after 5 days - Response to "not ready yet" objection All scripts in my tone: [your tone]. Goal: warm conversation that naturally leads to a Zoom call or coffee meeting.

04.3 — REFERRAL REACTIVATION

Past Client Reengagement Campaign

Your past clients are your most valuable asset. Use AI to create touchpoints that generate referrals on autopilot.

✦ Claude Prompt — Past Client Outreach

Write 4 touchpoint messages to send to past clients over the course of a year. These should feel personal, not automated. Touchpoint 1 (Home Anniversary — sent on the date they closed): - Celebrate their anniversary, include something specific about their home or neighborhood that's changed - No ask. Just warmth. Touchpoint 2 (Market Update — sent quarterly): - Share their home's estimated current value (I'll add the number) - One insight about the current market - Soft line: "Let me know if you ever want a full breakdown" Touchpoint 3 (Community Update — sent bi-annually): - Local news, restaurant openings, school updates relevant to their neighborhood - Feels like a neighbor texting, not an agent emailing Touchpoint 4 (Year-End Referral Ask — sent in November): - Thank them for being a client - Mention that most of my business comes from referrals from people like them - Soft, genuine ask: "If you know anyone thinking of making a move, I'd love to help" Each message: Under 150 words. No subject line — these are texts or short emails. Personal, warm, zero pressure.

Automated Lead Response Workflow

1

Lead comes in (form fill, DM, comment, website inquiry)

2

Paste lead info into Claude using your context prompt + the DM script generator above

3

Send personalized response within 5 minutes — AI speeds drafting, you add the human touch

4

Add to email nurture sequence — Claude-drafted, CRM-loaded, runs automatically

5

Monthly reengagement check — pull cold leads, run the reactivation prompt, send fresh touchpoints

Module 05 · Visuals & Brand

ChatGPT Image Prompts for
Scroll-Stopping Real Estate Visuals

Visuals make or break your content performance. Use these ChatGPT image generation prompts to create professional graphics, neighborhood lifestyle imagery, and branded social content without a designer.

⏱ 8 minutes

ℹ️

How to Use These: Copy the prompt, paste it into ChatGPT (use DALL-E or GPT-4o image generation), and regenerate until you get a version you love. Always review before posting — adjust specific details to match your real locations.

05.1 — NEIGHBORHOOD LIFESTYLE

Hyperlocal Lifestyle Image Prompts

🖼 Image Prompt — Neighborhood Morning Scene

A warm, golden-hour morning scene on a tree-lined residential street in a charming American suburb. Young families walking dogs, a coffee shop with outdoor seating, brick townhomes with window boxes, dappled sunlight through mature oak trees. Shot from street level, slightly wide angle, magazine-quality real estate lifestyle photography. Color palette: warm terracotta, sage green, cream. No text. Photorealistic.

🖼 Image Prompt — Weekend Farmers Market

A vibrant weekend farmers market in a walkable urban neighborhood. Fresh produce stands, artisan vendors, happy diverse community members browsing and chatting. String lights overhead, a mural on a brick wall in the background. Warm, editorial lifestyle photography feel. Natural light. Photorealistic. No logos or text.

🖼 Image Prompt — Family Backyard Dream

An idyllic suburban backyard on a sunny afternoon. A family laughing around a modern wooden patio with string lights, lush garden, a pergola with climbing vines, large windows of a craftsman home visible in background. Shallow depth of field. Magazine-quality lifestyle photography. Warm golden light. Photorealistic. No people's faces clearly visible.

05.2 — MARKET UPDATE GRAPHICS

Data Visualization & Stats Graphics

🖼 Image Prompt — Market Stats Infographic Background

A clean, modern infographic background template for a real estate market update. Dark navy blue and gold color palette. Abstract geometric shapes, subtle grid lines, and architectural blueprint-style line art in the background. Space for large text statistics and charts in the center. Professional, corporate but approachable. No text or numbers — just the design elements. Vector style, flat design.

🖼 Image Prompt — Housing Market Arrow Graphic

A modern, minimalist graphic showing an upward trending market. Stylized bar chart with a glowing upward arrow. Color palette: deep forest green and warm cream on a charcoal background. Clean, bold sans-serif aesthetic. Abstract cityscape silhouette in the lower background. No text. Professional real estate branding style. Square format, Instagram-ready.

05.3 — AGENT BRANDING

Personal Brand Visual Prompts

🖼 Image Prompt — Professional Agent Setting

A stylish, modern real estate office setting with a glass desk, architectural models, a large city view window, and elegant neutral decor. Warm ambient lighting, a laptop open, coffee cup on desk. No people. Background for a professional headshot or brand photo overlay. Color palette: warm white, taupe, gold accents. Photorealistic, editorial quality.

🖼 Image Prompt — Instagram Story Background

A beautiful, minimalist Instagram story background for a luxury real estate agent. Soft watercolor texture in muted gold, ivory, and sage. Subtle architectural line drawings of house silhouettes in one corner. Clean, elegant, feminine aesthetic. Plenty of white space for text overlay. 9:16 vertical format. No text.

🖼 Image Prompt — "Just Listed" Social Graphic Background

A bold, modern "Just Listed" social media graphic template background. Deep navy blue with a geometric split design, a diagonal gold accent stripe. Abstract luxury home silhouette. Space for property photo overlay on one side and agent branding on the other. Square format 1:1. Clean, high-end real estate branding aesthetic. No text or numbers.

05.4 — TIPS CAROUSEL DESIGN

Educational Carousel Slide Backgrounds

🖼 Image Prompt — Tips Carousel Cover Slide

A bold Instagram carousel cover slide background for a real estate tips post. Warm terracotta and cream color palette. Large sans-serif number "3" or "5" in the background as a watermark design element. Clean, modern, slightly editorial feel. Subtle texture overlay like linen or paper grain. Square format. No text — just the design canvas.

Module 06 · Full Workflow

Your Complete Automated
Organic Lead Gen System

Bringing it all together. This module shows you the weekly workflow to run your entire organic lead gen system in under 2 hours per week using everything you've learned.

⏱ 7 minutes

06.1 — THE WEEKLY RHYTHM

2-Hour Weekly AI Marketing Sprint

Monday — 30 Minutes: Plan & Create

1

Open Claude, paste your Master Context Prompt

2

Pull this week's 5 posts from your 30-day calendar (Module 2)

3

Generate all 5 captions using platform-specific prompts (Module 3)

4

Generate visuals in ChatGPT using image prompts (Module 5)

5

Schedule all 5 posts in your scheduling tool (Buffer, Later, etc.)

Wednesday — 20 Minutes: Engage & Respond

1

Check all comments and DMs from the week

2

Use Claude's comment reply generator to draft personalized responses

3

Identify 2-3 warm leads to move into DM conversations using your DM scripts

Friday — 30 Minutes: Nurture & Outreach

1

Review your CRM for leads who haven't responded in 7+ days

2

Run the reactivation prompt for cold leads, send personalized follow-ups

3

Check past client touchpoints — any anniversaries or check-ins due this week?

4

Update your market brief in Claude if anything significant changed

Monthly — 30 Minutes: Plan & Review

1

Generate new 30-day content calendar with updated market context

2

Write one SEO blog post targeting a new local keyword

3

Review top-performing posts — ask Claude to analyze why they worked and replicate the formula

06.2 — THE META PROMPT

The "Analyze and Improve" Prompt

Once a month, use this prompt to have Claude analyze your best content and help you double down on what's working.

✦ Claude Prompt — Content Performance Analysis

I'm going to share my top 3 performing posts from this month and my 3 lowest performers. Analyze what's working and what isn't, then give me a framework I can apply going forward. TOP PERFORMERS: Post 1: [paste the caption/content] Post 1 results: [likes, comments, saves, DMs generated] Post 2: [paste] Post 2 results: [stats] Post 3: [paste] Post 3 results: [stats] LOW PERFORMERS: Post 4: [paste] Post 4 results: [stats] Post 5: [paste] Post 5 results: [stats] Post 6: [paste] Post 6 results: [stats] Based on this analysis: 1. What patterns do you see in what's working? 2. What patterns do you see in what's not? 3. Suggest 5 content ideas that apply the "what's working" formula to new topics 4. How should I adjust my content strategy for next month?

06.3 — LEAD MAGNET CREATOR

Create a Free Resource That Generates Leads 24/7

✦ Claude Prompt — Lead Magnet Creation

Create a lead magnet outline for a [PDF guide / checklist / video script] titled: "[e.g., The [City] First-Time Buyer's Survival Guide: 7 Things No One Tells You]" This lead magnet is designed for: [your ideal client] It will be promoted on: [your platforms] The opt-in goal: [email list / consultation booking / DM conversation] Structure: 1. Compelling cover page concept (what should the headline and subtitle say?) 2. Table of contents (7-10 sections) 3. Full content for each section (300-400 words each) 4. Local market statistics and insights I should include on page [X] 5. One place to include a natural, non-pushy CTA for a free consultation 6. Back cover with my contact info placement suggestions The tone should match my brand: [your tone]. Make this genuinely useful — I want people to share it with friends who are also thinking about buying/selling.

🎓

Course Complete! You now have a full AI-powered organic lead generation system. The key is consistency — run your 2-hour weekly sprint, keep your context prompt updated, and let the compound effect of content + nurture + relationship-building do its work over 90 days. Your AI assistant gets better the more context you give it.

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Your 30-Day Challenge: Complete the Master Context Prompt today. Generate your first 30-day content calendar this week. Commit to 5 posts per week for 30 days using these prompts. Track which posts generate DMs or inquiries. After 30 days, run the analysis prompt — and watch the flywheel start spinning.

QUICK REFERENCE — ALL PROMPT TAGS

Master Context Market Brief 30-Day Calendar SEO Blog Reel Script Instagram Caption Facebook Post LinkedIn Post Comment Replies Email Sequence DM Scripts Past Client Touch Performance Analysis Lead Magnet Neighborhood Image Market Graphic Agent Brand Visual Carousel Slide Weekly Sprint Monthly Review

Train Your AI to Be YourReal Estate Lead Machine

Train Your AI to Be Your
Real Estate Lead Machine